GSummit,Bubbles, Badges and the Future

I have been catching up on the events of GSummit over the weekend. I was very heartened to hear so many people talking about moving beyond badges and xp systems. They were looking for the next phase of engagement. You just need to look at FourSquare recently ditching its gamified elements to see that we are hitting the first big dip in user interest in this kind of thing. However, there were still quite a few talking about promoting engagement with the use of simple badging / xp systems. I Read more [...]

Rewarding Failure – Can It Work In Gamification?

In a lot of posts, I talk about rewards. My last post discussed the potential dangers of extrinsic rewards when used to try to motivate intrinsic behaviour. So I imagine that most of you think that rewarding failure is a bit of a no brainer. No way. Why would anyone reward anyone for failure? Banks Do It A good example this kind of reward can be seen in bonus culture. Think of all of the bankers who were blamed for the recent collapses. Many were quoted as being shocked at the idea that they may Read more [...]

Thanks, a little housekeeping and other stuff.

Hello all. First of all, thank you so much for making this blog (and its syndication's) way more successful than I had ever imagined! I would never have thought that people would be interested in what I have to say, so thank you. This is all a big learning adventure for me, one that I am enjoying greatly. It has also opened up some amazing opportunities! Facebook A little house keeping. I have started a Facebook Page about gamification - Gamification World The idea is to post my blogs Read more [...]

Gamification: Why Badges can be Bad – Really Bad

Last week I got to go to the Digital Shoreditch Play event. It was a wonderful day, listening to games developers, designers, experts and Gamification gurus all with amazing tales to tell from the coal face of the industry. The audience there were of similar calibre , most being experts in their respective fields. It was talking to a few of these people that really got me thinking. You see, within certain circles, Gamification is almost a swear word. After a little digging I discovered what the Read more [...]