Whilst I process the amazing presentations, talks and general chats that happened at SocialNow, I wanted to put together a quick post around the ideas of accessibility and immediacy.
Imagine the situation. You are an airport and have thousands of people moving through your building every day. Most have a very predictable path. Land, get of plane, walk to baggage claim, go to the exit. On the way, they have to go through various checks. Customs, passport control, security etc.
All of these Read more [...] Accessibility and Immediacy
Reply
Whilst I process the amazing presentations, talks and general chats that happened at SocialNow, I wanted to put together a quick post around the ideas of accessibility and immediacy.
Imagine the situation. You are an airport and have thousands of people moving through your building every day. Most have a very predictable path. Land, get of plane, walk to baggage claim, go to the exit. On the way, they have to go through various checks. Customs, passport control, security etc.
All of these Read more [...] 
Ok, so maybe a serious blog this week.
Prompts are important, we use them all the time, but we probably don't think much about them. Do you set yourself reminders on your phone or in Outlook? Meeting requests, messages on your pin board at home to remind you what to by at the shops, Post It notes on the fridge? All of these are prompts, they are also all calls to action.
My daughter has a lot of toys. For the most part they all make noise as well. One of the things that scares the hell out 
2012 draws to and end and so I present a summary of my blogs for the year!
2012 was a heck of a year for my self discovery. I had not realised until now just how many blogs I had written, covering subjects from video games to social media to gamificaiton and Harry Potter. I was also interesting to see that my switch from heavily blogging about Social Media in 2011 to blogging about Gamificaiton was almost total! Not all of it was good, some was plain wrong, but this synopsis of 2012 really shows 
Another great conversation with my friend Scott Sinclair and another batch of inspiration for a blog. This time about why social is really the key to gamification.
Let us look at one of my favourite video games of all time, Batman: Arkham City. Without going into too much detail, you are Batman and you have to uncover a plot to take over Gotham. For me, this is one of the most complete single player experiences I have ever had.
How Does a Game Progress?
The way the game works is exactly what 
I have written about this whole thing quite a lot already, but I have some new insights based on things I have witnessed recently.
We know that extrinsic rewards are meant to demotivate people when doing anything that is even slightly creative. So why do we keep seeing them being used in gamification and marketing. On the face of it, that kind of thing works well. Offer a reward and ask people to do something simple. Like this, follow that, +1 the other and you can win a book. Low and behold you 
A very quick blog this week, whilst I work on a few deeper ones (possibly)
An argument that is pretty constant in Gamification, is that of Extrinsic vs Intrinsic motivation / rewards. Things like badges, points and even money vs altruism, autonomy, status and more. The general consensus, based on the works of people like Deci and talks by people like Daniel Pink, is that extrinsic motivation is in no way better than intrinsic motivation. The research shows that being almost bribed to do stuff 
Hello all and a very happy Monday to you. As ever, I am blown away by your reactions to my blogs. The Gamification Framework and Resources posts seemed to go down very well. As such, I have added them as menu options with the Evangelist page! I would really plead with you to get into the gamification forums. I would love to be a bit of a place to go to get answers from the community to questions the Gamification world may ask!
On to today's post though. I was in a toy store with my daughter 
Let me expand on this.
A discussion started on twitter when I mentioned in passing to a couple of gamification people, that really gamification is often a benign form of manipulation. It became an interesting chat, fast. I suppose I expected that! However, when you look at the definition of manipulation in the Oxford English Dictionary you get these two definitions
handle or control (a tool, mechanism, information, etc.) in a skilful manner
control or influence (a person or situation) cleverly 
Here is a list of resources I go back to time and time again.
There are many more and if you want to be included, please leave a comment!!
Blogs and Websites
Badgeville Blog
Bunchball Blog
Enterprise Gamification - Run by Mario Herger from SAP
Gamification.org - Brilliant Wiki, now owned by Badgeville
Gamified Enterprise - A blog from the people behind Badgville, but more enterprise focused
gamifier.com
Gamify For The Win - Kevin Werbach's website.
Marczewski.me.uk - My Blog