I know why I blog. Normally I like to write down the thoughts that are in my head. One day they may be of use to me. If they are of use to others in then even better. At times I write because I think what I am writing may help to inform others....
Social Reach: Grains of rice on a chessboard
In a recent blog post for my company’s blog, Gamification for your company, I made brief mention of evangelists and social reach. The general gist was that in this world of social media, a few enthusiastic supporters or evangelists could be worth more than a mediocre marketing campaign. Social reach can be a much...
Why use Gamification and not just Incentives?
It’s not just about money One thing that is often asked when people talk about gamification is why use that and not just offer incentives. Well. My first answer is always “but that is gamification”. That is usually followed with “just very basic and possibly expensive!”. Offering incentives is normally a financial concern. If...
Gamification: It’s not all about trophies
There is a lot of talk by those in the know who are getting fed up with people associating gamification with nothing but trophies and badges. Stick a badge on it and it is gamified. Personally I am not sure I am totally with them. For me if it works, use it. However, more...
Super Nanny and the Gamification of a Generation
Whilst I continue my quest to write a bit more about the less obvious dynamics and mechanics of Gamification, a little thought occurred. In 2004 a lovely lady by the name of Jo Frost appeared on our televisions in a program called Super Nanny. For those who didn’t see it (it is still showing...
The Gamification of Life
Okay, okay, I know this blog is getting a bit Gamification heavy AND I also promised the next post would be a very serious one that went into more detail about non reward like gamification, but it isn’t – yet – so there. The reason for this blog? Well, it is currently about 3am...
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