2013 was all about gamification and loyalty for me. It saw some massive highlights as well, with trips to Portugal and Madrid to do talks as well as meeting a few great people (and a hero or two!).
It was also the year that gave birth to my Gamification User Types, the work I am most proud of so far!
So here is a round up of everything I wrote this year!
Thin Layer vs Deep Level Gamification
Posted on December 23, 2013With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up! This time I want to look at a concept I have... Read the full article...
With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up!
This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.
Thin Layer Gamification
This covers things that are added to the "top" of a system. Points, badges, game like interface components. This type is less about engagement as it is about entertainment, but has its place as I explained last week.
Deep Level Gamification
Deep Level is where the real engagement and... Read the full article...
Continuing down the road of User Types for gamification, I wanted to go into a little more details about how you support the different types of user in your system.
Looking at last weeks post about user types and the 4Keys2Fun, there were a few usable ideas, now I shall add a few more. I am not concerned here about the intrinsic vs extrinsic debate. These are just things that can help support certain types - the intention being that giving this support will encourage the intrinsic motivations. If you look at the 8 user type model, you will see the difference between the intrinsic... Read the full article...
Here I am again, considering extrinsic rewards and their effect on motivation.
Recently I was told that it is obvious that if a person is given more money to do their job, that they will do it better and probably enjoy it more. I stopped myself quoting Deci or Pink, I smiled, politely disagreed and went on with my day. However, it got me thinking. Ignoring the research, I was wondering, what does common sense tell us about that statement.
I am unhappy in my job, will I be happier if I am given more money?
If I am unhappy because I am not paid enough, then yes - I will become... Read the full article...
I am pretty excited about this one.
Gamification User Types
When I created my gamification User Types definitions, it was with a mind to help people consider who is going to be in their gamified systems and what may motivate them. I started with the intrinsic motivation RAMP I keep talking about, Relatedness, Autonomy, Mastery and Purpose. From this I created the Socialiser, Free Spirit, Achiever and Philanthropist user types. That covered the who and the what - who the user may be and what it is that may motivate them. One of the things it didn't cover was why. Why would people engage... Read the full article...