Supporting Gamification User Types

Continuing down the road of User Types for gamification, I wanted to go into a little more details about how you support the different types of user in your system. Looking at last weeks post about user types and the 4Keys2Fun, there were a few usable ideas, now I shall add a few more.  I am not concerned here about the intrinsic vs extrinsic debate. These are just things that can help support certain types - the intention being that giving this support will encourage the intrinsic motivations. Read more [...]

Gamification User Types and the 4 Keys 2 Fun

I am pretty excited about this one. Gamification User Types When I created my gamification User Types definitions, it was with a mind to help people consider who is going to be in their gamified systems and what may motivate them. I started with the intrinsic motivation RAMP I keep talking about, Relatedness, Autonomy, Mastery and Purpose. From this I created the Socialiser, Free Spirit, Achiever and Philanthropist user types. That covered the who and the what - who the user may be and what it Read more [...]

Teams and Competitive play.

Last week there was no post from me. The reason was that I was working on rebuilding my games review site (www.yetanotherreviewsite.co.uk). Take a look, you may like it!! Anyway, it got me thinking, as I looked over the games we have reviewed over the years. What do people like playing? Obviously the answer is - All sorts! However, it made me consider the nature of competition in games and especially gamificaiton. The general rule of thumb is competition between people is bad mojo for gamification. Read more [...]

Play, Games, Fun, Imagination and Grown Ups

When I was a kid, I was always liked to play - like most children. I used to make up games with my action figures, set up scenarios around the house and garden and then act them out.  I would set little rules up to dictate how the action figures could move and interact with each other and their environments.  I never knew how each scenario would play out, but I always knew who would win. It was always the good guys, or Storm Shadow. In that respect, the rules made no real difference, unless they Read more [...]

Rewards and Reward Schedules in Gamification

Anyone who has read a few of my blogs will, by now, be under the impression that I am not the biggest fan of rewards. Well, that is not entirely how I feel.  Those that have read earlier blogs may remember something I said - "Rewards should recognise achievement, not be the achievement".  I also found myself saying in an email "Gamification at the moment is often nothing more than an attempt to illicit Pavlovian responses to external stimuli". I know, how up myself does that sound - but it’s Read more [...]

Harry Potter and the Gamification of School

When I was a kid a school (long before Harry Potter had been thought of - and gamification for that matter...), teaching methods generally sucked. A teach stood at the front of the class, dictated out ancient notes and you had to write them down in your exercise book. If you didn't pay attention or did something the teacher did not like, you got a board rubber thrown at your head. There was no intrinsic enjoyment to be had from the learning process; it was all drained by the way we were taught. This Read more [...]

Flow, Player Journey and Employee Satisfaction

What follows is an exploration of what happens when you start to map player journeys in games onto Flow theory and then try to bring that into the workplace. Just for fun! It was inspired by Mr Scott Golas after seeing last weeks post on relatedness. It may or may not have any worth, but it has been fun to develop. Click images to see the bigger versions or you can see the presentation at SlideShare What is Flow and what is the Player Journey? Mihayi Csikszentmihalyi suggested the concept after Read more [...]

Driving the wrong behaviours with rewards.

I have written about this whole thing quite a lot already, but I have some new insights based on things I have witnessed recently. We know that extrinsic rewards are meant to demotivate people when doing anything that is even slightly creative. So why do we keep seeing them being used in gamification and marketing. On the face of it, that kind of thing works well. Offer a reward and ask people to do something simple. Like this, follow that, +1 the other and you can win a book. Low and behold you Read more [...]

The danger of extrinsic rewards on motivation – What I learned from my 5 year old

Another quick one, prompted by an interesting behaviour exhibited by my daughter today that taught me rather a lot about extrinsic rewards. I have mentioned before the research that has been done on motivation in the past by the likes of Edward Deci and the writing of Dan Pink and more. All of them point to the same thing, extrinsic rewards are bad for intrinsic motivation. The basic reasoning is that at some point, no matter how careful you are, the reward will become the reason to do the task. Read more [...]

Is Gamification a benign form of manipulation and does it matter?

Let me expand on this. A discussion started on twitter when I mentioned in passing to a couple of gamification people, that really gamification is often a benign form of manipulation. It became an interesting chat, fast. I suppose I expected that! However, when you look at the definition of manipulation in the Oxford English Dictionary you get these two definitions handle or control (a tool, mechanism, information, etc.) in a skilful manner control or influence (a person or situation) cleverly Read more [...]