The stages of brand engagement I have been thinking about the stages that a person goes through when becoming "involved" with brands or any system that is being gamified. I may be wrong, there may be more too it. However, as I see it there are three distinct phases. Introduction to the brand (or whatever). Engagement with the brand. Finally retention / loyalty to the brand. Within gamification, many people talk about the introduction phase, as I see it. Rewards, badges, points and the like. Read more [...]