The stages of brand engagement
I have been thinking about the stages that a person goes through when becoming "involved" with brands or any system that is being gamified. I may be wrong, there may be more too it. However, as I see it there are three distinct phases. Introduction to the brand (or whatever). Engagement with the brand. Finally retention / loyalty to the brand.
Within gamification, many people talk about the introduction phase, as I see it. Rewards, badges, points and the like. Read more [...] Gamification The Next Generation: Introduce, Engage, Retain
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The stages of brand engagement
I have been thinking about the stages that a person goes through when becoming "involved" with brands or any system that is being gamified. I may be wrong, there may be more too it. However, as I see it there are three distinct phases. Introduction to the brand (or whatever). Engagement with the brand. Finally retention / loyalty to the brand.
Within gamification, many people talk about the introduction phase, as I see it. Rewards, badges, points and the like. Read more [...] 
Ok, so that may have just been one of those attention-seeking headlines. However, what I want to explore briefly is what will kill gamification if people keep heading the route they are now.
The short answer to this is, misguided over complication. As more people jump on the gamification bandwagon, people’s definitions and ideas seem to be getting ever more complex. They seem to miss the core point about gamification.
Recently at gSummitX, Gabe Zichermann was discussing the key reason